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Appearance has always been linked to social status and in the 18th century, your style and your look were just as important as it is today. The second half of the 18th century is an era that is particularity identified with having an important focus on having prominent hair and makeup.

France and England were the fashion leaders of this era. This era sought a lot of change, and with transport becoming more organised, local shops was able to keep supplies of foreign goods, which included cosmetics and wigs. Although this era was generally known as the Age of Enlightenment, most ladies and men who were fashion conscious actually gave themselves poisoning by using red and white lead make-up.

At the beginning of the 18th century, both men and women in England and in France wore obvious cosmetics. Gender differences were less important than class difference, and cosmetics marked one as aristocratic. Cosmetics like they do in the modern era also had practical aims. Today many people turn to hair growth transplants Turkey, and other various procedures to conceal blemishes that they don’t like and hide the ageing process, in the 18th century they also used cosmetics to hide the effects of age, blemishes, disease and seeing any form of the sun.

The key style of the 18th-century look was to achieve a complexion which was white and red which was called blanc and rouge. Men and women also would have red cheeks in a large circular shape, as well as having painted cupid bow lips. The most popular white cosmetics were made from lead, which was popular for its opacity. One English beauty Kitty Fisher died at age 23 from lead poisoning. Blanc as well as being made from lead would be made from bismuth or vinegar, veins could be traced with a blue pencil to highlight the whiteness of the skin.

The 18 the century saw very bold and prominent looks, when the Victorian era hit that style was to focus on a modest, natural beauty, which was restrained and without make-up. Since then from the 1920s to the modern era there has been a mass focus on women wearing cosmetics and having the ideal look whatever the era. Throughout the 1930s, 40s, and 50s there was an emphasis on women becoming more feminine with red lips and dark long lashes.  The only difference is with today is that standards of beauty have become incredibly diverse and seem to change constantly.